Our client, a leading MNC, is seeking a highly experienced Social Media and PR Executive to support their PR and digital media marketing.

Principal Responsibilities:

– Build a focused, strategized Online PR plan with particular focus on fashion product, trend and brand angles

– Generate press release and press kits in English and Simplified-Chinese

– Pitch feature story for digital press, bloggers and key print publications

– Deliver press coverage on online targeted media

– Build online tactics to boost web presence using SEO, SEM and viral marketing

– Build strong both digital PR network internationally

– Maintain and update social media content to Facebook, Linkedin, RenRen, Weibo etc

Requirements:

– At least 2 years of PR and online digital marketing experience within the fashion industry

– Extensive experience on writing press release and marketing pitch

– In-depth experience of traditional and social media channels

– Bachelor degree from a reputable university